A few weeks ago I was contacted by Pick and Pay’s Fresh Living team asking for my details. I was told that the very exciting reason would follow soon. Always one for a little intrigue I obliged. A week or so after this email, an invitation was couriered to my door via Aramex and it came in the form of a flash drive attached to a very shy looking Spekboom plant. Now if you want to get a lady’s attention, send her a Spekboom wrapped in hemp and tie it with a green ribbon I say.
Just yesterday Pick and Pay launched their competition for bloggers called Freshly Blogged. They have invited forty of the best South African Food bloggers (their words not mine) to take part in a dynamic and challenging 8 week long competition.
This is how it works. Each week the bloggers are sent a list of ingredients. Using this list along with a set pantry list the bloggers have to be oh so very creative and smart and come up with a fabulous dish, and then they need to submit the recipe, a photograph and a couple of words of inspiration to the deadline set by Freshly Blogged. Basically the list of ingredients, plus points to the value of the ingredient list which are loaded onto the bloggers Smart Shopper Cards are received on a Friday. The dishes need to be submitted by the following Wednesday. Once the recipes go live on the Freshly Blogged site, the public get to vote for their favourites.
Now here is where it starts to get exciting. Each week there are wonderful prizes up for grabs for both the recipe with the most votes but also for the voters. This is not the end. All the recipes then come under content scrutiny by the judges; Fresh Living Editor, Justine Drake; the food editor for Fresh Living Anke Roux and Pick and Pay’s food developer Yvonne Short. In reality television style the judges will eliminate the bottom bloggers each week, on and on until the final three who will fight it out at Taste of Jo’burg for the top spot, the Freshly Blogged best blogger title as well as an impressive bag of prize loot.
I hear you thinking how fabulous this all sounds. Those of you that know me quite well you may also be wondering why someone who in general is so completely adverse to competition might be inclined to enter such a thing. We are in week two of the challenges and I have found myself wondering the same thing, but here is my answer: I have entered because sometimes it is really good and stretching and refreshing to be uncomfortable. So in the spirit of discomfort and with the great hope that I will rise to the challenge, I am in it with 100% gusto.
I am about as inclined to ask for votes every week as I am to speak fluent Mandarin, but I said 100%, so I must at least try to procure a vote or two. My first challenge is now live on the site. I made this Thai Vegetable and Crunchy Noodle Soup.
If you want to see the list of what we were given to work with you can see that here. If you want to read my recipe you can see that here, but believe me it was delicious. And if you are inclined to vote, please do that here just follow the prompts to get you to my recipe and vote. For me. Obviously.
I will keep you updated on how I am doing and will post the links on the Facebook page each week when it goes live.
I feel a little awkward after all that. A bit like a contestant in the Miss World Pageant which compels me to say that it is a real kick for me to be hanging out with all these big and well known bloggers. My greatest wish is to the win the title of Freshly Blogged and for there to be world peace. Holds pose, smiles, waves, touches big hair.
Be fabulous today.